The Booty Pop is a padded panty that gives women a more shapely back side. The influence of bootylicious celebrities including reality TV stars, pop singers and Red Carpet divas have fueled the booty craze. Suddenly big was good and fashion was accommodating. (http://www.bootypop.com/History.html) It has significance because stars started a sensation about have a shapely backside. They saw a gap in the market and help to fill it. If you do not have he round booty of that your favorite stat and want it the Booty Pop helps you fill your need. Have you ever wondered who shopes more online men or women? Also by how much? Well almost three-fourths of women (72%) and more than two-thirds of men (68%) having shopped online in the past 30 days during Q4 2010. (http://www.marketingvox.com/marketing-data-roundup-women-text-shop-online-more-than-men-apple-tops-in-smartphone-satisfication-048914/) I do not think it was a shock about how much shopping women do online. On the other hand I was shocked with the amount the men do go online to shop. Then again they do not have to go to the place they all dread the most the mall.