Week 11: Final Project Forced Choice

Forced choice

By Coral McGarvey

Coral McGarvey- I covered what was needed I was just missing two graphs. Also unlike most of the other projects I gave my suggestions to management. I feel that they did the research but did not show it as well as I did and show what needed to be improved upon.

Lana Cunningham- Loved her paper and the conclusion that she had it was easy to see what she suggested unlike others. She just didn’t have the graphics that where needed.

Ashley Tomlin -She didn’t talk about what much she would change. Also gave to much background information.

Liz Manning -First graphic wasn’t needed if there were at the Y then of course they were interested. She had great info but did not say on how she would give suggestions to management.

Roland More- It was boring to read and talked too much about the graphics. Also it did not mention what he wanted to change too much.

Cristin Wacaser- I feel that her project should be last. No matter how great it was it was over 30mins late. I think that this speaks more than any strength her project may have.

Final Project

Week 10 EOC: Use Market Research to Make Money

The biggest way to make money in marketing research is to conduct research that can bring in customers in to a business and to get a commission of off the money that they spend. It reminds me of the process that club promoters use to get people in to the club. This could be done by customers providing a code when checking out. Since my final project was on Patty’s Closet I will use that as my example. They already provide 20% off of one item at check out if you have a postcard that they have. They should offer a code on their social networks that will change on a regular basis. This will encourage the customer to go to their sight to get the discount. By visiting the web-site it will help to encourage the customer to come in. To make sure that it will be a success they can conduct experiments. “A basic objective of experimentation is to identify casual relationships, which are relationships that suggest one thing causes another thing” (Hyman, Michael, and Jeremy Sierra. Market Research Kit for Dummies. Chichester: John Wiley & Sons, 2010. 289. Print.) The questioner that was done found out that people do not visit the companies social sights often. When doing the research it was exploratory research “which includes qualitative research, indepth interviews, and observations.” (Hyman, Michael, and Jeremy Sierra. Market Research Kit for Dummies. Chichester: John Wiley & Sons, 2010. 39. Print.)

Week 9 EOC: Network, how market research shpaed the network

The main that the network used market research to shape the network was the ratings. This was the main way the decided on what they were going to do to change the ratings. When the main character went crazy on the show the network was worried about what it would do. The day after they found out that the audience reacted in a positive way to what happened the night before. Since the consumers reacted in a great way they did not fire the character like they planned on doing in the first place. They found out that by mistake that consumers wanted something different then what they were offering. Once they saw that the consumers liked a show that had a high opinion they created a new show. They used the free flowing host to have a new show that also featured fortune teller type women. The show also asked the people to things in which they did follow through with. The show was not on top of ratings for long though. Once they dropped in ratings their solution was to kill of the head of the show. This would be cheaper than paying the rest of his contract and bring more attention on to the network. The main thing that drove any decisions in the company were the ratings and standing in the networks. The only thing she was worried about where the numbers and how they got there.

Week 8 EOC: 8 questions

Week7 EOC: Survey Questions

In this survey we are finding out which location is preferred over another in for Patty’s Closet. We are also trying to find out why they like Patty’s Closet and how this relates to how often they visit the store. We want to know if Patty’s Closet would benefit from opening a new store in a different part of town. Also seeing if their social networking is working and which forum of marketing is working the best for them. I think that people do not visit the store as often as they can, and that this is due in part of their locations. Also I think that their efforts on FaceBook have been paying off, but can be done more often to bring more traffic in to the stores. Also they have recently stopped posting videos and I think that it would benefit them to start making them again.

In the past couple of months how many times have you visited Patty’s Closet?

1-3 times 4-6 times 7-9 times More than 9 times

What is most important to you when visiting a store?

Variety of clothing Price Location Accessories or shoes Customer service

What is your zip code? __________

How did you hear about Patty’s Closet?

Friend and or family Social network News Radio

Which location do you visit the most?

Blue Diamond Rainbow St. Rose

Do you prefer one location over another?

Yes No

If yes why?

Did you know that Patty’s Closet has a Facebook page?

Yes No

If yes do you have Patty’s Closet added as a friend on Facebook?

Yes No

If yes do you view the video and pictures posted on the Facebook page?

Yes No

What’s the main reason you visit Patty’s Closet?

Variety of clothing Prices Staff Location

Week 7 EOC: Tax Cuts

The poll on cutting taxes was set up very poorly. This question was set up to make the consumer believe that if they answered to expire the tax cuts that their own taxes would be raised. In fact the tax cuts were not for the average middle class American. The tax cuts where for upper class Americans not for middle class Americans in which the poll comes across. Knowing that the average person would say no to end tax cuts they set up the question in their favor. Since no person wants to say no to ending tax cuts and having to pay more taxes and majority of the people wanted the cuts to continue. Making sure that your questions are set up so that people know exactly what they are answering is key when making up questions. If the average American knew that the tax cuts where for the wealthy I highly doubt that they would want them to continue. Also if a scale was used it would get a better idea of how Nevadans feel about tax cuts. Just using a simple yes and no answer people are forced to choose an answer that they may not have strong feelings about in the first place. The question also makes you think that the cats where successful when they were in fact it was not. If feel if the people being polled had more background information on the topic that they would feel different about it.