Have you ever wondered why certain ads come up when you are on the internet? Well believe it or not every time we visit a website we are being tracked, and our information is being added to build up a portfolio of who they think we are. Based on the information they receive about us then they put out certain ads. Even something as small as looking up baby clothes can make them think that you have children yourself, when in fact you are just looking for a baby shower gift. Surprising social sights can be more protected then just surfing the net. This in due in part of the privacy setting that can be applied to the page. “In social networks, people can increase their defenses against identification by adopting tight privacy controls on information in personal profiles. Yet an individual’s actions, researchers say, are rarely enough to protect privacy in the interconnected world of the Internet.” (http://www.nytimes.com/2010/03/17/technology/17privacy.html) In today’s world the internet is used even more than before. People are fast to give up private information that they would never give away in person. They have a relaxed mindset when it comes to the internet as opposed to over the phone or face to face transactions, when they should be at a higher sense of worry.
