Week 11: Final Project Forced Choice

Forced choice

By Coral McGarvey

Coral McGarvey- I covered what was needed I was just missing two graphs. Also unlike most of the other projects I gave my suggestions to management. I feel that they did the research but did not show it as well as I did and show what needed to be improved upon.

Lana Cunningham- Loved her paper and the conclusion that she had it was easy to see what she suggested unlike others. She just didn’t have the graphics that where needed.

Ashley Tomlin -She didn’t talk about what much she would change. Also gave to much background information.

Liz Manning -First graphic wasn’t needed if there were at the Y then of course they were interested. She had great info but did not say on how she would give suggestions to management.

Roland More- It was boring to read and talked too much about the graphics. Also it did not mention what he wanted to change too much.

Cristin Wacaser- I feel that her project should be last. No matter how great it was it was over 30mins late. I think that this speaks more than any strength her project may have.

Final Project

Week 10 EOC: Use Market Research to Make Money

The biggest way to make money in marketing research is to conduct research that can bring in customers in to a business and to get a commission of off the money that they spend. It reminds me of the process that club promoters use to get people in to the club. This could be done by customers providing a code when checking out. Since my final project was on Patty’s Closet I will use that as my example. They already provide 20% off of one item at check out if you have a postcard that they have. They should offer a code on their social networks that will change on a regular basis. This will encourage the customer to go to their sight to get the discount. By visiting the web-site it will help to encourage the customer to come in. To make sure that it will be a success they can conduct experiments. “A basic objective of experimentation is to identify casual relationships, which are relationships that suggest one thing causes another thing” (Hyman, Michael, and Jeremy Sierra. Market Research Kit for Dummies. Chichester: John Wiley & Sons, 2010. 289. Print.) The questioner that was done found out that people do not visit the companies social sights often. When doing the research it was exploratory research “which includes qualitative research, indepth interviews, and observations.” (Hyman, Michael, and Jeremy Sierra. Market Research Kit for Dummies. Chichester: John Wiley & Sons, 2010. 39. Print.)

Week 9 EOC: Network, how market research shpaed the network

The main that the network used market research to shape the network was the ratings. This was the main way the decided on what they were going to do to change the ratings. When the main character went crazy on the show the network was worried about what it would do. The day after they found out that the audience reacted in a positive way to what happened the night before. Since the consumers reacted in a great way they did not fire the character like they planned on doing in the first place. They found out that by mistake that consumers wanted something different then what they were offering. Once they saw that the consumers liked a show that had a high opinion they created a new show. They used the free flowing host to have a new show that also featured fortune teller type women. The show also asked the people to things in which they did follow through with. The show was not on top of ratings for long though. Once they dropped in ratings their solution was to kill of the head of the show. This would be cheaper than paying the rest of his contract and bring more attention on to the network. The main thing that drove any decisions in the company were the ratings and standing in the networks. The only thing she was worried about where the numbers and how they got there.